Karen Grace Rodriguez Pascual
Mister Donut Philippines
February 2014 - May 2015
Product Segment Specialist
- Conceptualizing variants and product objectives and working closely with Research and Development
- Approval for packaging type and design
- Provide forecast for products to be launched
- Provide post launch product reviews and analaysis
- Coordination with plants regarding raw material management Marketing
- Conceptualize design for marketing collateral
- Provide cost efficient marketing activities
- Coordination with plants regarding raw material management
December 2010- January 2014
Brand Assistant Manager
- Drives consumer understanding and insights in order for consumers to have stronger and more impactful brand experiences
- Conceptualize ads for brands handled in print and billboards
- Conceptualizes marketing collaterals such as brochures and flyers
- Write press releases for products handled
- First brand manager to tap bloggers to write product reviews and also searched for top mommy bloggers.
- Manage budget to maximize brand presence and presentation
- Provide training materials for salespeople to use for in-store selling
- Coordinates with toy stores such as Toy Kingdom and Toys R' Us for in store retail enhancements and dress-ups
- Currently handles mostly girl-oriented brands such Russ, Zoobles, Arts and Crafts Group (consists of 7 brands) and handled Infant and PreSchool toys (consists of 5 brands)
- Provided a 20% annual growth in 2011 for Bright Starts , an affordable baby brand competing with Fisher-Price.
- For Moon Dough, a molding toy, provided almost 80% sell-thru of our key driver in its first year.
September 2008 - April 2010
Support Specialist 2
- Worked under the Money Transfer By Phone service of Western Union whoch accomodates calls from Northern America and Canada
- Serviced Western Union agents for processing and streamlining their money transfer activities
- Provide resolution to minor agent errors
Creative Programs Inc.,
December 2007-May 2008
Marketing Specialist
- Mounted events for the #1 cable channel in the air today, Cinema One, which aims to promote the channel and its monthly line-ups. These events also establish Cinema One's role in supporting the local movie industry.
- Coordinated sponsored events by Cinema One such as movie premieres and concerts.
- Extended assistance to sponsored events of sister channel Velvet
Viva Records Corporation
Promotions Coordinator
March 2005-December 2007
- Acquired sponsorships from corporate clients to defray the cost of promotions
- Provides documentation for clients
- Ensures terms and responsibilites of Viva records are done
- Coordinate mallshows for Viva Records
Quantum X
Content Editor/ Marketing Officer
April 2004- Octobver 2004
- As a Content Editor, I was in charge of the content from Tsinoy.com and OFWGuide.com
- Wrote feature articles for the two websites
- As a Marketing Officer, I was in charge of partnering with other websites to strengthen our online presence.
- Optimized our website for Search Engine Optimization
