Coke's Crazy Marketing

I like what Coke has been doing recently. They have been thinking out of the box for quite some time. I wonder if it is really out of boredom with traditional mediums or are they hoping to become a pioneer in local advertising? Check out their billboard near TriNoMa. They say its lined up with "tansans" to preserve energy and consume less light in the evening.

Photo courtesy of http://angsawariko.com

I'm also baffled and curious with their current campaign on Caloy, president of Happiness. Why Caloy? Why not use a celebrity instead? I'm actually excited to see what is Coke up to this year..

Amidst all this, I actually applaud Coke for the OFW viral video that circulated around Christmas 2011. Coke sponsored three OFWs who haven't had a chance to go back in the Philippines for a very long time because of work and money, Coke arranged for everything and organized a surprise for the OFW and their families. On a marketing point of view, it was so clever because it mixed advocacy campaign and social media marketing. Naka promote ka na, ikaw pa ang bida.

After being restrained for a while when it comes to my proposed activities, its always refreshing (pardon the pun) to see a project like this. These kinds of campaign remind me to be more creative and think out of the box. My brands are young and I have the opportunity to grow and expand it. Kailangan ko magpapa pansin para pansinin ako ng customers ko.   However, I need to temper this creativity and also consider the effectivity of the activities that I propose. After all, that's the bottom line, we spend to earn.